WBMX Barrett Say Red Sox Players Names

Karson & KennedySometimes a break happens on a Reynolds Group show that is perfection.  This is one of them. The Red Sox are on the cusp of another World Series title and Karson and Kennedy, MIX 104.1, Boston know this is top shelf, very relatable content to the market.  Listeners remember you not for the topics you choose, but for what you do with the topic.  They had Karson’s three-year old son, Barrett, say the names of the Red Sox players and an intern, who happens to hate baseball, had to decipher them.  Here are the strategic things accomplished in this break: character definition, deep authenticity, high relevance of topic, innovation because of what they did with the topic, and the chemistry of the room drove the humor.