WBMX Beat That

The best ideas tend to come from real life – developing ideas from things that happen to you shift the perception from it being a “bit” to something more organic.  Karson, from Karson and Kennedy, MIX 104.1, Boston, walked in on his mother-in-law while she was visiting with him, when she had no pants on.  Oops!  To give out some concert tickets, the show did “Beat That”, where the listener with the best story beating his won.