WBMX Katy Perry Interview

One of the “it” girls right now is singer Katy Perry.  Appearing on MIX 104.1, Boston’s “Karson & Kennedy” to promote her new CD, the show does anything but focus on the selling of her music.  Instead, they know listeners are most interested in her marriage to comedian Russell Brand, which is what they have fun with for almost the entire interview.  That’s a very smart strategy – play in areas listeners love instead of spend time selling them something.