When Will My Show Make Money?

Program directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money?

The trajectory has always been the same to answer both questions:

Content leads to…

Images which lead to …

Perceptions which lead to…

Ratings which lead to…

$$ Revenue $$

Doing the right content in the right way leads to positive images, which give you the right perceptions, which then generate ratings, which results in revenue.

It all starts with the right content.  Remember:  everything you do (everything!) is content to the audience.  Are you making the best content choices all the time so they stick around or come back?

This trajectory applies to every show, and any format.  Patience plays a critical role, but being strategic about your content, based on the age of the show and its relationship with the audience, informs the strategy.

Guess at that content and who knows where you’ll land?  But have that right game plan and add in the patience noted above (it’s very important to be patient because you cannot move this along faster than the audience will allow) and you’ll make lots of money and might even become epic.