Breaks and benchmarks need to be strategic. They need to define a cast member and/or affirm a central image important to building loyalty. At Drex and Maney, KISS 95.1, Charlotte, we just added “Who’s Who at 6:42” as a regular benchmark. The caller is given a one-sentence story about something that happened to a cast member. The listener must guess who it happened to (there’s your character development). If they guess correctly they win. A silly production value affirms the image we’re after (fun).