Many shows use their first break to do a laundry list of what’s coming on the program that day. These end up being worthless breaks because most listeners won’t ever come back (they really won’t). What they’re looking for is the same thing they want from any and every break; relatable content that’s entertaining. So here’s an idea, specifically for Monday shows, that will cover those needs. It’s called “Whose Weekend?” You guys throw out an interesting thing that happened to a cast member (“this person broke their ankle after falling from a ladder while changing a light bulb in the kitchen”). The audience then guesses who it is, that cast member tells the story, then you’ve used the break to strategically define a cast member and entertain.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 firstname.lastname@example.org https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png email@example.com 03:29:122013-07-07 03:29:12Who’s Weekend