WODS Ben and Jerry

amp1033_tjshow_500x350Our agenda is to always satisfy the reason listeners turn the morning show on  each day – to entertain them.  The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time.  This is especially dicey when you interview a celebrity as they’re coming on to sell something.  Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town.  The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience.  Which is why the interview posted here was choreographed the way it was.