Wood and Nicole, Taste of Country Mornings, (Townsquare) with Brian The Ugly Guy

This is one of the more interesting breaks I’ve heard in the past few weeks.  It comes from Wood and Nicole, Taste of Country Mornings for Townsquare.  Wood lets us peek into his friendships and tells the audience he has a pal named Brian who is very ugly.  He says his buddies tell Brian this all the time.  What a hook, huh?  Brian is dating a somewhat younger, very good looking gal and the group of friends think she’s a gold digger!  So they get Brian the Ugly Guy on the phone, where Wood and Nicole quiz him about his new girlfriend.  I love many things about this break you should hear:  it has the hook noted above, it’s edgy from the start (the first 30 seconds really capture you), the questions are highly personal and make me lean in, and it never lives in the mushy middle.  This call is good character development for Wood, based on Brian’s real life, and memorable.