WQYK Dave Heywood (Lady A) Interview

They say interviews in PPM don’t work, which is nonsense.  Bad interviews don’t work but entertaining ones do.  Dave and Veronica, WQYK, Tampa understand that when they do an interview, the person they’re talking to has an agenda – to sell something.  Their agenda is to entertain the audience, which is what they do in this interview with Dave Heywood from Lady Antebellum.