WUBE Terminator Barbie

Newscasts are really content breaks for the listeners.  Unless you’re on a news-talk station, the audience can get the day’s news items from sources dedicated to delivering them as well as mobile devices and TV stations when they wake up in the morning.  That’s not to say you shouldn’t do news.  But understand that what makes this break stand out is the perspective and/or humor you offer the news stories the team converses about and comments on.  Here’s a great example from The Big Dave Show, B105, Cincinnati where they were talking about a new Barbie that many people find creepy.  The show does something with it at the end which creates a moment of emotion (laughter) which makes it sticky.