WWFS The Tanning Lady

Quirky takes on big topics are always remembered.  Several weeks ago, America found out about a woman who spent so much time in a tanning salon (she went several times a day) she altered her skin tone.  So, Jim and Kim on Fresh 102.7, New York City, decided to call a local Sherwin Williams to see if they could color match the woman’s new pigment.  This left-of-center approach made these few minutes really innovative around the big topic, making the listeners want to come back the next day so they don’t miss anything.