WZLX, Boston Heather’s Hot Line

Not that the concept always fits, but when we get stuck, we try to insert nudity or sex because that tends to make an idea better.  Karlson and McKenzie, WZLX, Boston had a classic bit based around Heather Ford, their news person and voice-of-reason on the show, called Heather’s Hot Line.  Heather would call a sex line in an effort to get the guy she was matched up with to do odd and weird things – the goal was to see how he’d react, in their efforts to create some uncomfortable drama so the audience leaned in to the hear what was next and laugh.  Including sex/nudity doesn’t work for every brand, but considering this is a classic rock morning show targeting guys, it does.