Zach and George, The Anderson Journal, WHBU-FM, Anderson, IN with George is a Lousy Driver

If you’re in a moment with high emotion, grab that phone and get audio of it.  That audio will aid you in telling the story on-the-air in a way that simply recounting it won’t.  Case-in-point is what was done by Zach Johnson and George Bremer, The Anderson Journal, WHBU-FM, Anderson, IN.  George is flawed as he’s a lousy driver.  The team was out on a remote.  Driving back to the station, Zach and the promotions/video team started to rib George about all his driving mishaps.  It was very disarming and exceptionally funny.  Which is why, instead of just re-living things on the next show, Zach got audio of the post-trip conversation in real time from the group.  Listen to all the emotion and laughter in this exchange and hear how much differently the break was because of it.  Always think:  is there an oppotrunity to get audio here because it wil make the break on our next show when we tell it better?