The goal each morning is to be silly and fun in a way that reflects your brand and your program’s collective sense-of-humor. The Big Dave Show, B105, Cincinnati has a highly opinionated, terrifically goofy listener who always calls that they’ve turned into a recurring character for Halloween in a feature called What Would Scarecrow Do? Listeners call with their Halloween costume dilemma and Scarecrow has at it. With the tension of the presidential race and the world, your audience is looking for a respite from the stresses of life. Humor cures anxiety and there is lots of it. This show (Big Dave, Chelsie, and Statt) are picking up a CMA Award this week in Nashville for the Best Large Market Show (exceptionally proud, it’s very deserved). This goofy audio is a four-minute break from the world, which is exactly what the doctor ordered. You’ll love the jingle.