Nick Cannon on New York’s 92.3 NOW, had a bunch of front row tickets to see Justin Bieber in concert. To win them, listeners had to “Break it For Bieber”. They asked listeners what they’d be willing to break to get them. This is a fun idea you can hold on to for when you have a great prize to give out and need a way to create some talk in how you do that. One person broke a TV and a Waterford crystal to get them and you can hear the audio (along with an upset wife) here.