Kick-Ass Audio Breaks

I have great respect for shows that take what could be standard, pro forma content, and twist it even slightly to make it more effective.  Summer is upon us and that brings back memories for many of summer flings.  Did you have one in your life?  You didn’t have to in order to relate to this topic.  Elizabeth and Radar, 99.1 The MIX, Milwaukee know the power of both nostalgia and storytelling.  They took calls from listeners who told them a story about a summer romance they once had.  At the end, they had to guess if the romance was a fling or forever.  What’s best is that twist – in the frame of the topic, listeners followed along and guessed in their minds, too.  Creating  content that listeners had to pay attention to because of how it was designed.

Relevance is when you’re on a topic of the moment.  Something happening now is high school graduations.  Marry that topic with an idea that would resonate with your demo, and it’s gold.  Anna and Raven, Star 99.9, Bridgeport, CT (syndicated) know their Hot AC audience is adult women, many of whom have high school students graduating this month.  Some of those graduates will go on to college, which can be quite expensive.  Which is why they did Scratch It for Your Graduate.  A listener came on to gush about their kid then talk about the university they were going to in the fall.  They had a bunch of lottery tickets in the studio!  They scratched a card and gave the caller whatever the winnings were to defray the cost of board and tuition for freshman year.  Clever and relevant.