WZLX, Boston Heather’s Hot Line

Not that the concept always fits, but when we get stuck, we try to insert nudity or sex because that tends to make an idea better.  Karlson and McKenzie, WZLX, Boston had a classic bit based around Heather Ford, their news person and voice-of-reason on the show,...

AMP 103.3, Boston Tantrum Tuesday

The TJ Show, AMP 103.3, Boston has a cast in TJ, Loren, and Producer Matt who are just like the audience.  We leverage this regularly to connect with listeners and do it in an entertaining way.  It’s not good enough for them to know that TJ has a young daughter...

KFDI, Wichita Can’t Top Tiny

Strategic benchmarks do a few very important things for any show:  they create an appointment at the time they’re done (necessary to gain another occasion from listeners).  They earn you images quicker if they are focused on having fun.  And, if centered around...

106.5, The Arch, St. Louis That’s a Stretch

There are a handful of shows that get a ton of strategic stuff done in a short period of time and Spencer’s Neighborhood, 106.5 The Arch, St. Louis is one of them.  We believe that discipline is critical with our content breaks on the show.  That means that...
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