AMP 103.3, Boston Cardi B Does Nursery Rhymes

Cardi B has her baby and The TJ Show, AMP 103.3, Boston has a reply!  As TJ always does, it’s both relatable and highly innovative.  My friends at Coleman Insights talked this week in their blog about the three T’s of content:  What is your topic, what...

CBS-FM, New York Scott Shannon is Confused by Lettuce

Real life is really funny.  Relatable stories are fun to hear.  That’s proven in this clip from the legendary Scott Shannon, CBS-FM, New York City.  Scott knows he’s perceived as a star by the audience (he earned his way there by connecting with and...

WDRV, Chicago Sherman’s $14,000 Vacation

Hooking the audience with a question almost always works to build intrigue to hear a story.  Brian Sherman, from Sherman and Tingle, WDRV, Chicago, had a lovely summer vacation, until he got home.  That’s when he discovered his air conditioning unit and furnace...

MIX 104.1, Boston It’s Time for Lobster News

There are very few markets where lobster news would be a part of a show’s information segment.  But considering it’s a local food in their market, Karson and Kennedy, MIX 104.1, Boston, highlight all news that is lobster-oriented.  Lobster ice cream might...

WARH, St. Louis The Interview Q&A

There’s this belief in PPM that interviews don’t work.  In reality, crappy interviews don’t work.  That’s why Howard Stern’s famous one-hour interviews with near anyone are riveting – because Howard works overtime figuring out what...

WIL, St. Louis Launching a Phone Topic

Phone topics are regular content choices on every morning show.  They work because their intent, generally, is to tell stories around a relatable subject.  But how do you launch the topic in a way where it doesn’t feel rote or come off as though it came from a...
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