by Steve Reynolds | December 9, 2018 | Audio |
What happens when you marry something very relatable with something very odd? Memorable content! Big Dave from The Big Dave Show, B105, Cincinnati, lost his keys. He spent days trying to find them in the house. Listeners attach themselves to the relatable things...
by Steve Reynolds | December 2, 2018 | Audio |
There are two universal topics that always work on any show, regardless of format: relationships and sex talk. A story that caught the attention of Jason and Michelle, FLY 98.5, Ft. Myers, FL was that Playboy.com is being sued by a blind person for discrimination. ...
by Steve Reynolds | November 25, 2018 | Audio |
Knowing we cannot be reliant alone for male listenership for a classic rock station in market number three, we crafted a feature for Sherman and Tingle, WDRV (The Drive), Chicago called Two Minutes With Our Wives to get more women to connect with the show and its...
by Steve Reynolds | November 18, 2018 | Audio |
Running in the opposite direction is a smart strategy sometimes. Our job is to separate ourselves from everything else on the dial. This is why we talk so often about the importance of doing things with the topics of the day and in your content breaks to accomplish...
by Steve Reynolds | November 11, 2018 | Audio |
We preach it’s what you do with the topics that make them yours. That innovation must be fun and must fit your brand so it’s not perceived as a wacky radio bit. The Red Sox win the World Series and Karson and Kennedy, MIX 104.1, Boston, know this is...
by Steve Reynolds | November 4, 2018 | Audio |
The content on radio shows should have a “born on date.” In other words, what you talk about and have fun with today should be so “of the moment” that if you did it the following week, it’d feel stale. The new movie about the rock group...
