by Steve Reynolds | December 8, 2019 | Audio |
Oftentimes, we hear from talent that length of break equals its value. In other words, the longer the break, the more they got done. This is wrong many times. A shorter break plays to listeners’ attention spans, which compels all of us to prep harder to earn...
by Steve Reynolds | December 1, 2019 | Audio |
We’re entering the season where radio stations and shows do their annual community service projects to rally the listeners to give back. One of the most unique is what we do on The Josie Dye Show with Matt and Carlin, Indie 88, Toronto. Each year, there are...
by Steve Reynolds | November 24, 2019 | Audio |
Craft an edgy story with five lies and convince a listener to call their mom and tell it to her and you have a weekly benchmark called Five Lies to Tell Your Mom. In search of a new appointment for Mojo in the Morning, Channel 955, Detroit a few years ago, we...
by Steve Reynolds | November 17, 2019 | Audio |
It’s really important when a cast member tells a story about any experience they have (or will have) that you include the other people in the story in telling it on the show. Dana and Jayson, KBZT, San Diego understand to make stories full and complete that...
by Steve Reynolds | November 10, 2019 | Audio |
Houses divided, where each spouse roots for a different team in a sports rivalry, is an easy relationships topic that adds a special layer of emotion for your audience. One of the classic football rivalries is the yearly Bears-Packers game, because both teams are...
by Steve Reynolds | November 3, 2019 | Audio |
Great shows are in the moment and perishable. Sometimes the edgier topics (like the Trump-Ukraine controversy) need some innovation to tie into without angering either (or both) sides, claiming you took a position on politics they don’t agree with. Enter...
