by Steve Reynolds | August 12, 2018 | Audio |
Cardi B has her baby and The TJ Show, AMP 103.3, Boston has a reply! As TJ always does, it’s both relatable and highly innovative. My friends at Coleman Insights talked this week in their blog about the three T’s of content: What is your topic, what...
by Steve Reynolds | August 5, 2018 | Audio |
Real life is really funny. Relatable stories are fun to hear. That’s proven in this clip from the legendary Scott Shannon, CBS-FM, New York City. Scott knows he’s perceived as a star by the audience (he earned his way there by connecting with and...
by Steve Reynolds | July 29, 2018 | Audio |
Hooking the audience with a question almost always works to build intrigue to hear a story. Brian Sherman, from Sherman and Tingle, WDRV, Chicago, had a lovely summer vacation, until he got home. That’s when he discovered his air conditioning unit and furnace...
by Steve Reynolds | July 22, 2018 | Audio |
There are very few markets where lobster news would be a part of a show’s information segment. But considering it’s a local food in their market, Karson and Kennedy, MIX 104.1, Boston, highlight all news that is lobster-oriented. Lobster ice cream might...
by Steve Reynolds | July 15, 2018 | Audio |
There’s this belief in PPM that interviews don’t work. In reality, crappy interviews don’t work. That’s why Howard Stern’s famous one-hour interviews with near anyone are riveting – because Howard works overtime figuring out what...
by Steve Reynolds | July 8, 2018 | Audio |
Phone topics are regular content choices on every morning show. They work because their intent, generally, is to tell stories around a relatable subject. But how do you launch the topic in a way where it doesn’t feel rote or come off as though it came from a...
