Hawkeye in the Morning, KSCS, Dallas Put Deon In

How do you do the topic of sports on a female targeted radio show?  By using the same technique we do with all other topics – by creating laughter and fun.  No doubt the topic of the Dallas Cowboys can drive that market.  But we know that chatter about X’s...

Mojo in the Morning Hears from President Trump

What you can do on your show is correlated to how deep the relationship is with your audience. Those shows that are well-defined and have been on-the-air longer can go places newer shows can’t and shouldn’t.  Mojo in the Morning, Channel 955, Detroit has...

Sunny 98.1, San Diego The Holiday Card Apology

The best breaks on a show happen when a character has a story to tell, along with an emotion, and then we figure out what to do besides just telling the story that isn’t only opening the phones.  Enter AJ and Sara, Sunny 98.1, San Diego, who presented just such...

WRAL-FM, Raleigh Know This Or Sing the Chorus

Oftentimes, we hear from talent that length of break equals its value.  In other words, the longer the break, the more they got done.  This is wrong many times.  A shorter break plays to listeners’ attention spans, which compels all of us to prep harder to earn...
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