WIL, St. Louis Name that Street

There are multiple ways to tell the audience you’re new to town.  The standard way is to ask listeners where to get a great local pizza, etc.  That can live for only so long before it becomes one-dimensional.  Stacy and Jonah, WIL-FM (New Country 92.3), St....

WRAL-FM, Raleigh March Madness

March Madness is done, but there are a couple of breaks I thought you’d enjoy, both from Two Men and a Mom, WRAL-FM, Raleigh.  The first is a simple break where Sarah tells Kyle and Bryan her bracket strategy.  She is an NC State alum and knew little else about...

B105, Cincinnati The Scotty McCreery Interview

A first threshold by which listeners determine if an interview will be worth their time is if they know and like the person being interviewed.  For any country audience, Scotty McCreery is on that list – he’s a star to them.  Having the number one song in...

myTalk 107.1, Minneapolis Throwback Live at 1:45

It’s important as a show to be on pop culture and reflect trends.  The Throwback Thursday trend still works in social media.  Seizing on this idea on Colleen and Bradley, myTalk107.1, Minneapolis, a radio station grounded in everything entertainment, we added a...

MIX 104.1, Boston Justice of the Peace

It always helps to have fun experts on the show – they add to the entertainment factor of a break and give the cast something to play with.  At Karson and Kennedy, MIX 104.1, Boston, Producer Mike was slated to marry two friends (he’s ordained).  Mike...
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