Karson & Kennedy, MIX 104.1, Boston The Tooth Fairy

We preach to all shows that it’s what you do with a topic that makes it resonate.  Your imagination gets you noticed,  Enter the tooth fairy on Karson and Kennedy, MIX 104.1, Boston!  Karson’s young son Barrett called the hotline one morning to tell his...

The TJ Show, AMP 103.3, Boston Carter the Crazy Kid

One of the applications against relevant content in your arsenal is to find funny people in your orbit and figure out a reason to get them on the show.  David Letterman was a master at this and taught all of us that funny people who float in and out of a program can...

Koz and Jen, WTMX, Chicago Show Biz Pop Quiz

The primary reason a listener chooses a specific show is because it affects their mood positively.  We sometimes convince ourselves that the brands we frequent are for intellectual reasons only (“they play 12 songs in a row!”) when, in reality, listeners...

B105, Cincinnati Darren’s First Day at School

When telling a story, nothing beats getting at least one of the people in the story to come on the show to tell their part.  We all know the value of telling stories on the air, right?  Many shows feel as though they must tell every person’s perspective in the...
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