WRAL-FM, Raleigh The K&W Casanova

Don’t tell me about what you have to give out – tell me HOW you’re giving it out.  A client offered roses for Valentines Day to Two Men and a Mom, WRAL-FM, Raleigh.  A good prize for the holiday, right?  The win for 100% of the audience comes in how...

AMP 103.3, Boston Corrine the Hot Mess Express

When you use ancillary characters on a show, naming them in a descriptive way helps the audience understand their purpose or position on your program.  The TJ Show, AMP 103.3, Boston regularly uses the other air talent on the radio station as a way to reflect its...

MIX 104.1, Boston Having Fun With the News

What’s the purpose of doing a news feature on your show, and where are the wins?  Somewhere in your market is a credible radio news source.  Listeners do not come to you for news.  That doesn’t mean you shouldn’t offer an information segment –...

Magic 106.7, Boston Truth Be Told

Playing the occasional game on a show is a good thing.  It’s even better when it has two elements:  it’s vicarious (listeners can play along in the car as they’re driving to work) and it’s strategic (its purpose is to have fun, earn another...

KNUC, Seattle Red Shops Drunk

One of my wishes for all of radio is that we dispense with boring, staged phone topics presented for use by prep services.  The best phone topics come from stories the talent tell about their life, before they put the spotlight on the audience by asking them to tell...

KSLX, Phoenix Neighborhood Nicknames

Who doesn’t live in a neighborhood where you have nicknames for those who live there?  Mark and NeanderPaul, KSLX, Phoenix realized in an unplanned content break that everyone does this.  Like the one resident of someone’s neighborhood who has been deemed,...
Page 1 of 7712345...102030...Last »