KMPS Hole in Wall Tour
Candy & Potter at KMPS, Seattle do a “Hole in the Wall Tour” each fall and spring to get out and meet listeners. It’s a Friday broadcast at a small breakfast diner in the metro. During the last tour, we decided to find the most famous person who hailed from each small town we visited. When we went to Sumner, WA, our choice was between the man with the Guinness Record for the world’s largest pumpkin (six tons!) and Wayne Northrup, who stars on “Days of Our Lives”. Here’s a fun interview with Wayne.
One of the more effective methods of character development is when you put a family member on the show. In this break from Tiffany & Michael’s morning show on B101, Philadelphia, the team, along with a listener, call Tiffany’s mom to find out if she’s used the Shake Weight recently purchased to work out.
When the New England Patriots were still in the NFL playoffs, we knew we needed to tie into this topic but as a female-targeted morning show, Karson & Kennedy, on MIX 104.1, Boston, knew it couldn’t talk pure sports. That’s why they came up with this fun feature called “Mom, I’m Having an Affair with Tom.” One female listener, calling her mother on the other line, had to convince her she was having an affair Patriots QB Tom Brady.
One of the chief responsibilities of a show is to generate content no other show in the market can. Perez Hilton does a daily celebrity update on J & Julian’s show on B96, Chicago (now #1 P18-34!!). Perez could certainly rattle off all the latest Hollywood gossip with great credibility. But listen as this report lights up when the morning team gets Perez to talk about trying to find a partner on match.com! That’s something no one else did that morning and led to other organic ideas which positioned the show as relevant, unique, and fun.
Every show finds dumb stories in the paper or on line to use on their show. Listen as Chris Carr & Company, on B105, Cincinnati, use one to make their audience laugh. They not only report the story, they found audio (and doctored it) to make it better. Listen to the laughter and all the fun listeners have with this. It’s this kind of break that makes people come back to the show for more!
Sometimes the best fun is the silliest fun. Here’s The Scotty Show at Radio Now, Indianapolis opening the phones to have listeners make fun of Oprah’s favorite things episode!
Nothing is more powerful than when a talent reveals themselves. Listen here, on their first show back after Thanksgiving a couple of weeks ago, when a member of the Rickey Smiley Morning Show shares with the audience that his father passed away the morning of the holiday. This is so raw, so real, so touching, and so honest. It’s also the foundation for immense loyalty with the audience because it lets them in and makes them feel like they know you.