Mark and NeanderPaul, KSLX, Phoenix We Have a Curfew

Destinations and payoffs are critical elements to entertaining breaks on the radio.  Simply put, once you introduce a topic, do you know where you’re headed or is it unstructured in a way where it’s just chatter which ends when you’re done?  You must...

John and Tammy, KSON, San Diego On the Protests

You cannot ignore the protests.  Some shows fear tackling a topic as big as this, but to build a brand in 2020, you must take a stand.  Don’t conflate taking a stand against racism or for the Black Lives Matter movement with politics.  You can easily wade into...