by Steve Reynolds | June 28, 2020 | Audio |
It’s been a running joke that people immigrating to the United States know more about our country than actual citizens. We decided to test this theory last year around the July Fourth holiday with Stacey and Jonah, 1065 The Arch, St. Louis. We chose three fun... by Steve Reynolds | June 21, 2020 | Audio |
You can tell someone else’s story, or get them to tell it themselves – which one is better to you? Obviously, it’s the latter. When you hear a great story, make the effort to get the person who experienced the story to come on your show and explore... by Steve Reynolds | June 14, 2020 | Audio |
Destinations and payoffs are critical elements to entertaining breaks on the radio. Simply put, once you introduce a topic, do you know where you’re headed or is it unstructured in a way where it’s just chatter which ends when you’re done? You must... by Steve Reynolds | June 7, 2020 | Audio |
You cannot ignore the protests. Some shows fear tackling a topic as big as this, but to build a brand in 2020, you must take a stand. Don’t conflate taking a stand against racism or for the Black Lives Matter movement with politics. You can easily wade into... by Steve Reynolds | May 31, 2020 | Audio |
Most times when doing character development, you will tell a story that accentuates something in common you have with the typical listener: you’re married, a parent, you own a dog. There’s drama or something happened in those areas which allows you to... by Steve Reynolds | May 24, 2020 | Audio |
With Howard Stern saying the president should resign, we’re reminded of the kind of relationship you want with listeners where you can do that, too, with minimal fear your fans will abandon you. Everything you can do with your show is rooted in the relationship...