by Steve Reynolds | November 10, 2019 | Audio |
Houses divided, where each spouse roots for a different team in a sports rivalry, is an easy relationships topic that adds a special layer of emotion for your audience. One of the classic football rivalries is the yearly Bears-Packers game, because both teams are...
by Steve Reynolds | November 3, 2019 | Audio |
Great shows are in the moment and perishable. Sometimes the edgier topics (like the Trump-Ukraine controversy) need some innovation to tie into without angering either (or both) sides, claiming you took a position on politics they don’t agree with. Enter...
by Steve Reynolds | October 27, 2019 | Audio |
What works in today’s radio is telling stories and being real. Wacky radio bits are way less effective than ever. What’s it like when two admitted shop-o-holics enable each other on a shopping spree while in New York? David, Sue, and Kendra, Magic...
by Steve Reynolds | October 20, 2019 | Audio |
A morning show recently suggested they don’t do interviews because interviews don’t work in PPM. That’s an absolute to me so I challenged them. Bad interviews don’t work as I’ve written on these pages. Enter Hawkeye and Katelyn, KSCS,...
by Steve Reynolds | October 13, 2019 | Audio |
When you’re out and have a local experience, it always helps in the telling of your story when you gather audio from those who are having fun with you. Bryan Lord from Two Men and a Mom, WRAL-FM, Raleigh went to see the “It” sequel the weekend it...
by Steve Reynolds | October 6, 2019 | Audio |
If Dancing With the Stars offered you Sean Spicer for an interview, would you take it? Or, because he’s politics and associated with the president, would you turn it down? If you took it, what would you ask him? Great shows are in the moment – they do...
