by Steve Reynolds | January 26, 2020 | Audio |
Who has A.D.D.? I hope all of our hands went up! We all want to be entertained and for it to happen quickly. The team at Two Men and a Mom, WRAL-FM, Raleigh spend extra time designing breaks with this in mind. It’s not necessarily about break length...
by Steve Reynolds | January 19, 2020 | Audio |
How do you do the topic of sports on a female targeted radio show? By using the same technique we do with all other topics – by creating laughter and fun. No doubt the topic of the Dallas Cowboys can drive that market. But we know that chatter about X’s...
by Steve Reynolds | January 12, 2020 | Audio |
What you can do on your show is correlated to how deep the relationship is with your audience. Those shows that are well-defined and have been on-the-air longer can go places newer shows can’t and shouldn’t. Mojo in the Morning, Channel 955, Detroit has...
by Steve Reynolds | January 5, 2020 | Audio |
The best breaks on a show happen when a character has a story to tell, along with an emotion, and then we figure out what to do besides just telling the story that isn’t only opening the phones. Enter AJ and Sara, Sunny 98.1, San Diego, who presented just such...
by Steve Reynolds | December 15, 2019 | Audio |
The question is almost always: what did you do with your content choice that defines the show, proves its sense of humor, and provides a payoff or destination no one else can. Oftentimes, shows find lists or statistics they think will keep the audience engaged. ...
by Steve Reynolds | December 8, 2019 | Audio |
Oftentimes, we hear from talent that length of break equals its value. In other words, the longer the break, the more they got done. This is wrong many times. A shorter break plays to listeners’ attention spans, which compels all of us to prep harder to earn...
