John and Tammy, KSON, San Diego The Parents Are Over It

To truly resonate with the audience, we must understand where they are emotionally.  We need to really connect with where their lives are in the middle of the coronoavirus crisis.  In many respects, that’s easy if you have a life like them.  Worlds get smaller...

The TJ Show, AMP 103.3, Boston Tommy Tales

With Tom Brady now leaving the New England Patriots, let’s revisit this theme day done by The TJ Show, AMP 103.3, Boston from the beginning of the season when the Pats started playing in the fall.  Knowing the power of Tom Brady as a celebrity and the necessity...

Two Men and a Mom, WRAL-FM, Raleigh The Cookie Tank

High level performers can creatively bring two Hot Topics together for presentation.  Enter Two Men and a Mom, WRAL-FM, Raleigh who recognized something must be done with girl scout cookie sales, given they’re hanging out at the entrance to every grocery store....

Mark and NeanderPaul, KSLX, Phoenix The Mesa Liberry

It’s important to understand and own a brand of humor – and one that is reflective of the cast on the show.  Where Gallagher smashes watermelons and Chris Rock focuses on black culture and Jerry Seinfeld is the great observationalist, what is your brand of...
Page 1 of 8612345...102030...Last »