Radio is one of the best mediums to tell a story because we can paint pictures with words, tone, and emotion. Want to truly understand the value of telling a story? Tell one well to listeners and stop halfway. They’ll ask that you finish it. They won’t if you cough out facts, figures, metrics, and lists. That’s the power of stories. In this segment on MOJO in the Morning, Channel 95.5, Detroit, Rachel tells a story about waiting on line at a retail establishment. Her story has wonderful twists and turns, totally defines her, and is exceptionally captivating. Mojo also finds way to involve listeners in the process, making this short break have multiple dimensions to keep those just tuning in completely engaged.