Mojo Makes Shannon Cry

Truly great radio, the kind that connects with the audience, is vulnerable.  Listeners want to get to know the talent (the parts which position them as real).  At Mojo in the Morning at Channel 95.5, Detroit, Shannon (the single 27-year old of the show) is considering getting a dog.  Listen as the conversation evolves with Shannon admitting to the room how lonely she is being single, especially learning that her ex-fiance had a new girlfriend.  Then, Shannon breaks down crying. This is brilliant radio because the wall between the talent and the listener is invisible.  Think of how many other women identify and have empathy for this show character.  The next break (right below on this page) was spent talking with listeners reacting to this.