If something bad (but not awful) happens to you, open the phones and let listeners guess what it is. The first person to correctly guess what happened wins a prize in a new feature called My Pain is Your Gain. Thanks to Sherman and Tingle, WDRV, Chicago, who share this idea. You are looking for something silly here – for instance, Sherman got back from vacation and discovered his air conditioning unit and furnace went out and that it would cost $14,000 to replace. So he asked listeners to guess why he unexpectedly spent $14,000 at the end of his vacation – that hook got the calls and made everyone else wonder what happened before he shared the story – a really smart way of telling a character story.