Kick-Ass Audio Breaks

You keep hearing that interviews don’t work.  Crappy interviews don’t work.  Great ones do.  This is an example of a well-executed, very fun interview from Ryno and Tracy, KYGO, Denver. They’re talking to Jerrod Niemann, who’s not yet an A-lister on the country charts (he’s headed there, though).  Jerrod’s coming on to talk about his new CD.  Ryno and Tracy know that listeners care less about being sold something than they do being entertained.  Ryno has a touch of laryngitis.  He starts by talking with Jerrod about being a singer and what he does when he has throat issues (he’s connecting with Jared in doing this).  It then turns into a terrific story Jerrod tells about going to a gynecologist (yes, he’s a guy so it’s interesting), and they land on Jerrod’s fascination for unknown beers and the app he has which helps him.  At the end they sell his CD, after the audience has been entertained by everything else.

The job for in-stadium announcer for Padres games opened up in San Diego.  Seizing the shot at being ultra local in a fun way, John and Tammy, KSON, San Diego decided John would try out for it and bring listeners along for the ride.  John made it through the first few rounds, bringing tons of stories and audio to the show for listeners to get a peek behind the curtain.  Just before John’s final audition, we had him be the PA announcer at area retail stores so he could get comfortable with the process.  Retail establishments like Lowe’s came out of the woodwork to have John come by to tell customers that azaleas were on special.  John didn’t get the Padres PA job, but we created lots of fun, unique local content in the process.