Radio Show Content | Audio Breaks

WUSN Take Me Out to the Ballgame

October 11, 2015

wusn_lisaray_500x350 There are few honors higher in a market than being asked to throw out the first pitch or sing “Take Me Out to the Ballgame” at your local major league baseball park. Lisa and Ray, US 99.5, Chicago were invited to Wrigley Field to help with the seventh inning stretch for a recent Cubs game. “Take Me Out to the Ballgame” was something the iconic Harry Caray made fun when he did play-by-play for the Cubs. Nervous to do a great job in front of thousands of fans and a TV audience, Lisa and Ray decided to get tips from Harry’s widow, Dutchie. There are options for a show when something like this happens: just talk about it or find something to do with it that is unique and has a “first person” quality. Talking with Dutchie accomplishes the latter and makes the break and its content more memorable.

WGFB Declan Eats Lots of Sugar

October 4, 2015

b103_seanmichelle_500x350 One struggle for many parents is amount of candy and sugar their kids eat. Sean Henry, from Sean and Michelle, B103, Rockford, IL has a young son. In efforts for Sean to connect with the female base of the program, he regularly talks to his kid, Declan. After a party for his sister, with tons of sugar, Declan had too much candy and went off on violent TV shows. The world from the perspective of a kid hopped up on sugar! What parent wouldn’t listen to this, hear real life, and bond with the cast? This connection point is the start of building a relationship with the audience where the personalities are the draw into the program.

KHTH The Boss Raps Silento (Watch Me)

September 27, 2015

Stacey K & Jonah Some songs require you to dance when you hear them. Silento’s “Watch Me” is one of them. How to de-dance a song? Change the tone and vibe of one of America’s favorite songs. Stacy K and Jonah, Hot 101.17, Santa Rosa know how to create some conflict. Get your boss to rap the best parts. Then mix them together for their silliness. This is a well-constructed break where the team plays the hook of the song for buy in, then adds in the work part from their boss to create the humor. Anytime you marry opposites (the boss/a rap song) you create a tension that results in fun.

WBMX Kate Merrill Confronts her Husband

September 20, 2015

Karson & Kennedy If you listened to the break from last week (just below this), Karson and Kennedy, MIX 104.1, Boston put together a flawless break with a funny “Cats in the Cradle” parody for TV anchor Kate Merrill, who was filling in for Kennedy and missing her kid’s first day at school. On the break after the one below, they did the next obvious thing and called Kate’s husband, who was instrumental in gathering crucial items to make the bit work. Kate humorously confronted her husband, giving the show a shot to re-air the great audio from the first break and drove the show’s relatability as we get to see their real husband/wife life.

WBMX Kate Merrill Misses the First Day of School

September 13, 2015

Karson & Kennedy Every once in a while there’s a break of perfection. This is one. In our efforts to accrue images of humor, authenticity, innovation, and relevance, prep becomes more critical. Kate Merrill was filling in for Kennedy on Karson and Kennedy, MIX 104.1, Boston. Kate is a TV news anchor in the market, but is atypical in the sense that she never tries to protect her TV persona. She’s just a real life mom on-the-air and has no issues revealing herself. Last week, while on the show, she was missing her kid’s first day of school. Understanding the relevance of this topic, the team surprised Kate with a song to note it, along with one other unexpected element. Listen to this break, all the natural reactions (namely, silly laughter), how human, real, fun, and unpredictable this is. Also take note of the work that went into conceiving this idea, writing it, gathering the elements, and then flawlessly executing it. PPM is a measure of experiences. Imagine the experience listeners had hearing this and their desire to want to return to the show again to get more of it.

Kick-Ass Audio Breaks

WUSN Take Me Out to the Ballgame

WGFB Declan Eats Lots of Sugar

KHTH The Boss Raps Silento (Watch Me)

WBMX Kate Merrill Confronts her Husband

WBMX Kate Merrill Misses the First Day of School

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