Radio Show Content | Audio Breaks

WQYK Back and Forth

August 2, 2015

wqyk_daveveronica_500x350 Games are fun to play, especially if they have a vicarious component and listeners in cars (those who really matter) can play along. Dave and Veronica, WQYK, Tampa, play a game many shows have used called Back and Forth. A few things to note in their execution of this game: the topic is stuff you can eat at the fair, which was happening in their market at the time so it’s especially relevant. The other important item to note is the jingle to start the game. It’s very silly, setting the stage to have fun. Production values in on-air games heighten their entertainment quotient. Short, quirky stagers, a music bed, and a right/wrong sound effect (if applicable) also help engage those in cars participating.

KS95 Shannon Cleans Phone on Her Boobs

July 19, 2015

Ryan & Shannon What could be more fun than poking fun at your co-host? Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe. Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break. This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.

MOJO Six on Sex

July 12, 2015

Mojo in the Morning Conflict creates compelling conversation and entertainment. Not necessarily conflict in the form of arguing. But conflict in a disparity of points-of-view. Add in sex as a central topic and an innovative way to do it and you have the makings of a unique, highly memorable and fun feature. Mojo in the Morning, Channel 955, Detroit, do this so well they own the market. “Six on Sex” takes a father and daughter (conflict) with dad asking his kid increasingly uncomfortable questions about her sex life on-the-air. This feature is one of the many reasons so many morning shows in radio admire them.

KYGO Lick It For Luke

July 5, 2015

Ryno & Tracy With the concert season in full swing, tying into the music scene in your market, especially stuff in format, is always a smart move. Luke Bryant is a fun show – this, in fact, is Luke’s persona (or “character” if we put it in radio terms). Ryno and Tracy, KYGO, Denver, had tickets to the local Luke concert. One thing we’ve learned in PPM is that taking caller 10 for anything is almost worthless. To the non-contest players (99% of your listeners), that’s a lot of blah, blah, blah. Knowing the big win is in earning images with how you give something out, Ryno and Tracy did “Lick It For Luke” where if a cast member licked the randomly chosen item on-the-air, the caller won the tickets. This is innovative and very fun for those who really don’t care to win the tickets who just turn the show on to have a good time.

HOT 97, New York and Radio NOW, Indianapolis “Baring Your Soul”

June 28, 2015

Kyle & Rachel How honest can you be with the audience? Can you bare your soul and let them in your life? Can you share true emotion and the most intimate details of your life with them? There are two examples of talent who did this flawlessly in the last week. Ebro Darden of Ebro in the Morning, HOT 97, New York completely changed his show the morning after the horrific shootings in Charleston. He so connected with his audience and reflected back to the community their emotions that the New York Times took note. Read the article here. With Father’s Day upon them, Kyle, from Kyle and Rachel, Radio NOW, Indianapolis admitted to the audience for the first time that he’d never met his father and was going on a search this summer to meet him for the first time. He had never shared this, further developing his character with fans and new listeners of the show. Both are major connections points for the audience. These are two terrific examples of great talent being brutally authentic, deeply emotional, and letting the audience inside to a special place which moves listeners to care about them.

Kick-Ass Audio Breaks

WQYK Back and Forth

KS95 Shannon Cleans Phone on Her Boobs

MOJO Six on Sex

KYGO Lick It For Luke

HOT 97, New York and Radio NOW, Indianapolis “Baring Your Soul”

Some of the Great Radio Stations I’ve Helped...