Radio Show Content | Audio Breaks

WUBE Red Starbucks Cup

November 15, 2015

b105_bigdave_500x350 It’s the marriage of the high equity topic along with something creative that makes for a fun, memorable experience for those tuning in. That experience sets you up for another occasion of listening because you’ve earned the images of being innovative and fun (laughter), two things that make a positive impression on your fans. The Big Dave Show, B105, Cincinnati, seizes on the Starbucks controversy by doing their parody of Toby Keith’s “Red Solo Cup” with “Red Starbucks Cup”. This is completely silly and the audience is giggling while listening, setting up for them to return the next day for more.

Power 106 Halloween is Cancelled

November 8, 2015

power106_cruz_500x350 In a brainstorm a few weeks ago with The Cruz Show, Power 106, Los Angeles, we decided we wanted to do our version of Jimmy Kimmel’s excellent bit where parents tell their kids they ate their Halloween candy. So, we devised a scenario where Jeff Garcia, the show’s executive producer and father of two young boys, would tell them that Donald Trump had cancelled Halloween. The team added another layer or two into the idea and then Jeff executed our plan, recording his kids in the process. Everyone was talking about Halloween. But only one show in the market thought of this idea to entertain the audience and make them laugh. Which makes this highly relatable and memorable.

KHTH Stacey Sorta, Kinda Tries to Do a Sports Report

November 1, 2015

Stacey K & Jonah With the NFL and college football in full swing and the World Series about to wrap up, we married all the top shelf sports stories with one talent’s lack of knowledge of everything sports-oriented. Stacey K and Jonah, HOT 101.7, Santa Rosa, CA did “Stacey K Sorts Kinda Tries to Do a Sports Report”. Listeners do not tune in for sports scores any longer – this is all available on their smart phones. If they care about the score, they know it by the time they turn you on. Our goal is to create fun. So Stacey watched a game and then Jonah tried to get her to “report” what she saw. They used the topicality of the sports event with Stacey’s lack of sports knowledge to create some fun for everyone tuning in.

WREW Karen Didn’t Go to Ray’s Birthday Party

October 25, 2015

949_rayandkaren_500x350 Normally you don’t talk about your birthday on the air, right? No one really cares when you’re in the office and someone else goes on and on about their birthday. But, if you add audio of those at the birthday party insulting your partner for not attending, you create humor and character development for them, which elevates the conversation strategically because you’re defining someone on the program and making the audience laugh. Such was the case when Ray and Karen, The Morning Misfits on MIX 94.9, Cincinnati, talked about Karen not attending Ray’s weekend birthday party recently.

WQYK Darkness Falls Across the Land…

October 18, 2015

wqyk_daveveronica_500x350 One of our absolute favorite Halloween bits was done by Dave and Veronica, WQYK, Tampa, who decided to ask the mayor of St. Petersburg to read the Vincent Price poem at the end of the Michael Jackson song “Thriller”. Doing a homegrown version of this part of the song is unique, very topical, and fun. This break takes on the added dimension of unpredictability because of how they got the mayor to do it (unnecessary in the execution, but it certainly added to the drama of its presentation). Dave (who’s completely fearless) went to a town hall meeting and, asking to go last, requested that the mayor do this in front of an unsuspecting crowd. Everything about this break is perfect: how they presented the scenario, the airing of the audio with commentary, with the mayor’s final product at the end.

Kick-Ass Audio Breaks

WUBE Red Starbucks Cup

Power 106 Halloween is Cancelled

KHTH Stacey Sorta, Kinda Tries to Do a Sports Report

WREW Karen Didn’t Go to Ray’s Birthday Party

WQYK Darkness Falls Across the Land…

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