Kick-Ass Audio Breaks

There are very simple things you can do to make a good, very relatable break, even better.  David, Sue, and Kendra, Magic 106.7, Boston were talking about the toys that are due to be inducted into the Toy Hall of Fame.  This is very logical content, especially for their audience.  The team gets to reminisce about toys from their childhood, bringing back terrific memories for listeners.  Psychologically, retro content like this makes people feel warm and safe and reminds them of a happier time in their lives, especially now with all the craziness. What accelerates this break below and makes it even better for the audience is the simple use of audio.  They talk about a toy, and here’s audio associated with it (i.e. the TV commercial for it).  It’s in that audio that the content comes more alive and they are in a better spot to keep listeners engaged in their topic.  In every break you do, ask when mapping it out, what audio exists (or what audio can you create) that will help that break perceptually for listeners who bore easily with just conversation.

You’ve got questions, we’ve got answers!  The cast at The Josie Dye Show with Matt and Carlin, Indie 88, Toronto are very inquisitive people.  This is a key attribute in talent listeners gravitate to.  With Covid-19 still a Hot Topic, the team continues to wonder about the disease and its impact on the community.  They found a doctor to answer their questions, who comes on when they do.  They key here is that this isn’t any doctor, it’s one who has something to say and they have chemistry with.  That’s what makes this great, because the conversation took an odd turn after the topic of hooking up came up with the doctor.  Someone brought up that glory holes were okay (look it up if you don’t know).  The chemistry with the doctor drove the rest of the conversation, with it ending where a board-certified doctor endorsed having sex using them. Find experts for the show, but make sure they have something to say, can add to your conversation, answer the questions you have on whatever topic you’re discussing, and you vibe with, because that will drive how engaging it is.