The big box stores ain’t going nowhere. They have large footprints and massive marketing budgets. That’s why you’ll get behind your market’s small businesses by showing them some love through Christmas. This is the time of year that makes or breaks their year. So do “(Your Town’s) A-Z: The 26 Days of Christmas”. Once a day, choose a letter in the alphabet and let any employee of a local small business starting with that letter call to plug where they work. The image you’ll get from this is that you support the little guy. Which is very powerful.