WPGC Get the Day Off Due to the Weather

It’s important to be where the listeners are psychologically.  With recent bad weather in the nation’s capital, The Pablo Show, WPGC, Washington, DC decided to talk with listeners who didn’t want to go into work because of it.  They chose one of the listeners and got their boss on the other line to request the day off for them.  Be on the most important topics of the day for your market (on this day, it was the weather for DC) and do something with them that not only is fun, but cannot be replicated by anyone across the street because you thought to do it.