One thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you. A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets. Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places. Instead of being married to their list of questions, they willingly followed Luke. What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor. A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!