Archive for month: November, 2010
It’s always a win when you put a family member on the show. Crash, who’s on Jimmy and Yvonne on dave-fm, Atlanta, has a dad who was a big time chef at restaurants for most of his life. No better person to check in with then, to ask some questions about preparing Thanksgiving dinner. This one’s fun. And strategic because everyone in the room is not only mischievous, they all turn into kids talking to him.
With Christmas approaching, can the morning show provide “Gifterventions” for the audience? Ever get a crappy present from a friend or relative? This is where the show calls the well-intentioned person who chooses bad gifts and tells them on behalf of the listener what’s up. Isn’t that relatable and wouldn’t it be fun to hear?
Dancing with the Stars
Oprah’s Favorite Things
Eva Longoria – Tony Parker
People’s Sexiest Men
Anyone who knows me know I hate the typical Hollywood report. Everyone does it, very few are unique and fun and most can be replicated across the street. It’s not the info listeners want, it’s the entertainment. Hollywood news is everywhere – it’s how you do it that stands out. Here’s Gary with da Tea on the syndicated Rickey Smiley Morning Show. He’s phenomenal, as is the show. Listen to how they handle the news that Brandy has been eliminated from “Dancing with the Stars”. No one else can do this but Rickey, Gary, and the rest of this team. Which is why it works.
Years ago, a friend said his parents dropped a bomb at Thanksgiving dinner. They announced to the family that they’d decided to divorce. Needless to say, it was a rather quiet and uncomfortable meal. So here’s the idea: find a listener who has a bomb to drop to the family and convince them to do it at Thanksgiving dinner. This can be a two-day narrative (day one is your call with them to set things up before the holiday, day two is your first day back from the break to see how it went – with potential calls with other family members to see how it was received).
Hmmm…what to do with all those front row tickets to see Justin Bieber in concert didn’t pose a problem for Nick Cannon at 92.3 NOW in New York City. Nick had listeners “Break it for Bieber”. Listeners who were willing to come on the air and break something of value got them. Listen here as a husband breaks his prized TV and his wife’s favorite Waterford crystal to get the Bieber tickets!
Nick Cannon on New York’s 92.3 NOW, had a bunch of front row tickets to see Justin Bieber in concert. To win them, listeners had to “Break it For Bieber”. They asked listeners what they’d be willing to break to get them. This is a fun idea you can hold on to for when you have a great prize to give out and need a way to create some talk in how you do that. One person broke a TV and a Waterford crystal to get them and you can hear the audio (along with an upset wife) here.
Turn Clocks Back
Michael Jackson’s Kids
Dancing with the Stars
For Colored Girls
George W. Bush