WWFS Stack the Cheaters
Back when the Arnold Schwarzenegger scandal broke, Jim and Kim, on Fresh 102.7, New York, gathered some notorious cheaters (Arnold, John Edwards, Jesse James, and Tiger Woods) and asked their listeners to list them from most to least egregious. One of the easiest things to do on a show to create some dimension inside breaks is get listeners to play along with you. In their novel idea called “Stack the Cheaters”, they did just that.