Morning Show Mystery Question

A different way to do a large, pop culture story that has an odd twist is for the occasional “Morning Show Mystery Question”.  You tell listeners you have a mystery question and won’t ask it until you put them on the air.  The first correct answer wins, then you talk about the story. Today’s question might be:  “Chaz Bono just called off his engagement to his girlfriend and announced he’s saving his money to buy something he really wants.  What is it?”  Take your callers and spring this question on them (do not ask it ahead of time).  The first person to say “he wants to buy a penis” wins and then you can have fun with the story!  Because it’s true – see here.

Hot List Jan 9, 2012

Beyonce Birth
NFL Playoffs
BCS Championship Game
Gyms are Packed
Golden Globes
Katy Perry – Russell Brand
Nick Cannon
Michelle Obama
Betty White
Jason Derulo
Gabrielle Giffords
Read more

Do Something With Hollywood Reports

Two breaks from two shows dealing with the same issue – what to do with Hollywood reports to make them more entertaining and memorable.

Eddie & JoboKyle & RachelI have never been a big fan of Hollywood reports because they tend to be nothing more than the regurgitation of things listeners can find on Perez Hilton’s website or TMZ.  In order for it to be great, you must do something with it.  Here are two examples of this.  In the first segment, with the pending Kim Kardashian-Kris Humphries divorce, Eddie and Jobo, KHITS, Chicago, talked tp a divorce attorney who offered her prospective on why Kris asked for an annulment.  It’s very efficient, but more importantly, it engages the listeners emotionally.  

In the second segment, when Jerry Sandusky’s attorney suggested that detractors call 1-800-Reality to get a grip on life, Kyle and Rachel, Radio Now, Indianapolis’s morning team did just that and found it to be a gay sex line.  They could have just told listeners that’s what you got, but instead, they let me feel it by actually airing the audio.

Gyms + Donuts = Fun

With New Year’s resolutions at the top of most people’s lists, how about sending someone out from the show to an area gym.  It’ll be packed with people whose goal is to lose weight.  They set up a stand outside the gym offering free donuts to folks coming and going, recording them for your show to capture their reaction.

WWFS Use of Street Audio at Holiday Party

Jim & KImHere are three very simple examples on how the use of audio can help make a break come alive.  Jim and Kim, FRESH 102.7, New York’s morning team, knew the CBS office holiday party was coming up.  Instead of just talking about Christmas parties, they brought listeners there in these three very short examples below.  In the first, they walked around the building asking CBS employees what not to do at a holiday party (they knew they’d get stories based on previous gatherings).  In the next two, they went to the party, waited until a certain amount of alcohol was had, then went around and asked employees what they were worth.  Always have something to record with wherever you go.  Bringing listeners to the event (verses just talking about it) always works better.