With Katie Couric’s interview of Manti Te’o last week, it’s now common knowledge that his “girlfriend” was really just a guy talking like a woman. Why not open the phones and get guy listeners to talk like a lady?
Archive for month: January, 2013
The audio posted this week has been chosen for one specific reason – to show you how chemistry plays a role in creating fun and an environment listeners want to be around. Listeners can tell if the team likes each other. Here’s Dave and Veronica at WQYK, Tampa just playing around with each other when a listener called. You can’t fake chemistry. The audience knows if it’s real or not. Show your playfulness and listeners will want to wake up with you because they feel a part of your team.
The audience does want to hear about the lives of the people on the show. Especially when their experiences are very relatable. Rachel, from Kyle and Rachel, Radio NOW, Indianapolis, recently went to the dentist. To have the work done, Rachel had to get the laughing gas. They could have just talked about it. But the break got good because Kyle went along and recorded a conversation with Rachel while she was loopy. This is fun and very memorable.
If you target women, you can never go wrong talking about relationships with kids. Either as a promotion or irregular feature, do “Daddy Dude Time”, highlighting the fun things fathers do with their young sons to bond with them on the weekend. It won’t be your standard thing…it’ll more be taking the kid to the WWE which will interest your female base to listen to.
The best ideas tend to come from real life – developing ideas from things that happen to you shift the perception from it being a “bit” to something more organic. Karson, from Karson and Kennedy, MIX 104.1, Boston, walked in on his mother-in-law while she was visiting with him, when she had no pants on. Oops! To give out some concert tickets, the show did “Beat That”, where the listener with the best story beating his won.
Karson from Karson and Kennedy, MIX 104.1, Boston recently walked into his mother-in-law while she wasn’t wearing any pants by accident. Oops. Having a pair of concert tickets, they decided to give them out by doing a bit called “Beat That”. They took similar stories from listeners with the best one getting the tickets. Simple, story-based, and fun. You can hear audio of it here.