What Did You Have for Breakfast?
Here’s a silly new feature that will require you to load up one phone call per incoming line, with the only criteria being that each person calling must have had breakfast that day. Put one, very specific mystery breakfast item in a sealed envelope (i.e. Honey Nut Cheerios, link sausage, English muffin, etc.). Ask each caller to tell you what they had for breakfast. The first person to name the mystery item in the envelope wins a prize. Call this “What Did You Have For Breakfast?” Part of winning in morning drive is to cultivate silly fun. This does that if executed properly!
One of the more popular features on Karlson and McKenzie on WZLX, Boston is when Kevin talks to his mother-in-law, Patsy. These conversations are very fun, you get a true sense of who Kevin is as a person (and son-in-law), and they are highly relatable. In this break, Patsy gets her driver’s license renewed so Kevin calls to talk with her about it.
One of the criteria about bringing personal experience content to the show is if the audience will find the story intriguing and if the story has some drama or observations that will hook listeners to hear it. John, from John and Tammy, KSON, San Diego, recently took a plane ride with New York Giants QB Eli Manning. Great content is story-based. John shares his in a most enaging and authentic way. Then does the simple, yet very effective thing of getting listeners to tell their stories about seeing celebrities on planes. Both breaks are below.
Several weeks ago when the Super Bowl was the Hot Topic, Pablo and Free, WPGC, Washington, DC went looking for a unique thing around the game to engage and entertain listeners that might make them return for another show. We came up with the “Star Mangled Banner”. They found the audio of four artists singling the National Anthem at a previous game (it’s all on line). Each listener sang one of the last four words of the song (home, of, the, brave). We aired it and took calls from listeners guessing the artists. If no one figured it out, we had listeners return the next day to try again. It was unique, innovative, topical, and done in a way which resulted in additional occasions of listening.