Archive for month: September, 2013
Games on morning shows work best if people in cars listening can play along (it’s why “Wheel of Fortune” is America’s most popular game). Ryno and Jackson, KYGO, Denver play “What Are They Talking About” where they bleep the topic from audio of a celebrity on TV. The listener has to guess what they’re talking about. It sounds naughty but isn’t, and you don’t have to have seen the TV show to play along.
One of the more irritating commercials on TV now is Geico’s “Hump Day” spot with the camel roaming through the office asking people what day it is. Load up the phones with a “Morning Show Mystery Question”. Tell listeners you have a question for a prize but won’t ask it until you put them on the air. Play part of the spot to the caller and ask them to identify who it’s for. The first who knows it’s Geico wins.
One of the things listeners keep saying in focus groups is that they love hearing personal drama from the cast on the morning show. We know that this drama is best served up in a story, with wonderful twists and turns to keep listeners engaged. When something goes wrong in a cast member’s life, you can do a new feature called “It Sucks to Be Me”. You can then launch the phones for listeners who have things going wrong in their life right now in a feature called “It Sucks to Be You”.
One way to create entertainment is to marry opposites. Kim Kardashian is about to get married, let’s get advice for her from cute kids. Ta-dah! Here’s a break from Kyle and Rachel, Radio Now, Indianapolis, where opposites are married perfectly to make people laugh.
This week’s Free Idea marries NBC’s Million Second Quiz and the upcoming Emmy Awards. It’s called “The One-Second Quiz”. There are a slew of iconic TV themes out there. Your contestant must identify the TV theme after hearing just one second of it. Great memories and a play-in-the-car quality make this work.
They say interviews in PPM don’t work, which is nonsense. Bad interviews don’t work but entertaining ones do. Dave and Veronica, WQYK, Tampa understand that when they do an interview, the person they’re talking to has an agenda – to sell something. Their agenda is to entertain the audience, which is what they do in this interview with Dave Heywood from Lady Antebellum.