Hot List September 30, 2013

Government Shutdown
Obamacare
Breaking Bad Finale
College Football
NFL
Kimmel verses Kanye
New iPhone
Justin Bieber
iOS 7
Miley Cyrus
Barilla Pasta
Gravity the Movie
Baseball Playoffs
Miss World 2013

KYGO What Are They Talking About

Ryno & JacksonGames on morning shows work best if people in cars listening can play along (it’s why “Wheel of Fortune” is America’s most popular game).   Ryno and Jackson, KYGO, Denver play “What Are They Talking About” where they bleep the topic from audio of a celebrity on TV.  The listener has to guess what they’re talking about.  It sounds naughty but isn’t, and you don’t have to have seen the TV show to play along.

Mystery Question (Geico)

One of the more irritating commercials on TV now is Geico’s “Hump Day” spot with the camel roaming through the office asking people what day it is.  Load up the phones with a “Morning Show Mystery Question”.  Tell listeners you have a question for a prize but won’t ask it until you put them on the air.  Play part of the spot to the caller and ask them to identify who it’s for.  The first who knows it’s Geico wins.

Hot List September 23, 2013

The Emmy Awards
New iPhone
iOS 7
Miley Cyrus
Grand Theft Auto 5
Government Shutdown
Cory Monteith Tribute
Jack Klugman
Obamacare
iHeart Radio Festival
College Football
NFL
Plane Lands on Chicago Street
Bruce Jenner Cancer Scare

It Sucks to Be You

One of the things listeners keep saying in focus groups is that they love hearing personal drama from the cast on the morning show.  We know that this drama is best served up in a story, with wonderful twists and turns to keep listeners engaged.  When something goes wrong in a cast member’s life, you can do a new feature called “It Sucks to Be Me”.  You can then launch the phones for listeners who have things going wrong in their life right now in a feature called “It Sucks to Be You”.

WNOU Kids Give Kim Kardashian Advice

Kyle & RachelOne way to create entertainment is to marry opposites.  Kim Kardashian is about to get married, let’s get advice for her from cute kids.  Ta-dah!  Here’s a break from Kyle and Rachel, Radio Now, Indianapolis, where opposites are married perfectly to make people laugh.

The One-Second Quiz

This week’s Free Idea marries NBC’s Million Second Quiz and the upcoming Emmy Awards.  It’s called “The One-Second Quiz”.  There are a slew of iconic TV themes out there.  Your contestant must identify the TV theme after hearing just one second of it.  Great memories and a play-in-the-car quality make this work.

Hot List Septemeber 16, 2013

The Emmy Awards
Floyd Mayweather PPV
NFL
College Football
Syria
New iPhone
Paula Deen
Miss America Contest
Dancing With the Stars
Obamacare
Miley Cyrus
Colorado Floods
LeBron James
Lamar Odom
Kanye West
Powerball

WQYK Dave Heywood (Lady A) Interview

Dave & VeronicaThey say interviews in PPM don’t work, which is nonsense.  Bad interviews don’t work but entertaining ones do.  Dave and Veronica, WQYK, Tampa understand that when they do an interview, the person they’re talking to has an agenda – to sell something.  Their agenda is to entertain the audience, which is what they do in this interview with Dave Heywood from Lady Antebellum.