The Crappy Candy House

For us, as kids, it was always the home of the Axelrods, five doors down.  For Halloween, they gave out those small bags of potato chips you get with sandwiches at restaurants.  Not too far from them, a dentist gave us floss.  We were ten-years old and we wanted…candy.  The Crappy Candy House allows you reminisce about the home in your neighborhood that gave out the non-Halloween treats.  Bonus points if kids talk about the home in their neighborhood that will give out bad treats Thursday night and you have some sort of intervention to fix that for them.

Hot List October 28, 2013

World Series
Obamacare Website
College Football
Breast Cancer Awareness Month
Kim and Kanye Engagement
Prince George
NSA Bugging
Jay Z
JP Morgan Fine
Julianne Hough
New iPad
Conrad Murray Release
Blake Shelton
Robin Thicke
Anchorman 2

MOJO Rachel at the Store

Mojo in the MorningRadio is one of the best mediums to tell a story because we can paint pictures with words, tone, and emotion.  Want to truly understand the value of telling a story?  Tell one well to listeners and stop halfway.  They’ll ask that you finish it.  They won’t if you cough out facts, figures, metrics, and lists.  That’s the power of stories.  In this segment on MOJO in the Morning, Channel 95.5, Detroit, Rachel tells a story about waiting on line at a retail establishment.  Her story has wonderful twists and turns, totally defines her, and is exceptionally captivating.  Mojo also finds way to involve listeners in the process, making this short break have multiple dimensions to keep those just tuning in completely engaged.

Hashtag Single

Sometimes shows neglect the younger end as teams mature.  A new Monday feature for your program could be called “Hashtag Single” where you guys (or an intern) gather audio of listeners partying on Friday and Saturday nights at local bars and ask them why they’re single.  Edit together the most fun responses and you have something new for the show.

Hot List October 21, 2013

College Football
World Series
Peyton Back to Indy
Britney Spears Singing
New iPad
Breast Cancer Awareness Month
Read more

WQYK Talks to Luke Bryan

Dave & VeronicaOne thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you.  A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets.  Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places.  Instead of being married to their list of questions, they willingly followed Luke.  What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor.  A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!

KSON – John Gets a Tattoo, KHTH – Jonah is Adpoted

John & TammyStacey K & JonahThis week we’re going to talk about preserving the natural reaction.  Oftentimes, you don’t want to share too much with your team off the air out of fear the best and most natural reaction will come in that conversation and it will be difficult to recreate.  These are almost always gut calls the others involved will react better if they don’t know where the story is going.  This takes chemistry and a trust that the people you’re telling will not only have a reaction, but will have a good one.

In the two audio segments below, John from John and Tammy, KSON, San Diego, calls his mother to tell her he committed the cardinal sin…he got a tattoo.  

In the second clip, Jonah, from Stacey K and Jonah, HOT 101.7, Santa Rosa, CA admits to something very few know about him, that he’s adopted.

Revenge Porn

We don’t normally suggest simple phone topics on the Free Ideas page (mostly because you probably have no problem coming up with them on your own), but there was an interesting article in the New York Times saying that several states are attempting to enact laws against “revenge porn”.  This is where a couple, who once traded salacious pictures but then broke up, post them on the internet to embarrass the other.  It might be fun to get the stories of people who’ve been victims of revenge porn when a relationship ended.

Hot List October 14, 2013

Government Shutdown
College Football
Obamacare Glitches
Breast Cancer Awareness Month
Baseball Playoffs
The Debt Ceiling
Jenner Divorce
Charlie Hunnam – 50 Shades
Malala Yousafzai
Conrad Murray
Miley Cyrus
Grand Theft Auto
Washington Redskins Name
Michael Douglas
Samsung Galaxy Note 3
Gravity the Movie

Planet Reynolds: Ten Easy Ways to Be Live and Local

Planet Reynolds: Ten Easy Ways to Be Live and Local