The topic of Mother’s Day is as viable the day after as it is the day before. Invite kids to come on the show and ask them to do their imitation of their mother when she’s angry. If you start with your kids, you’ll do some character development to launch the idea before opening the phones.
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Unbridled, silly fun. That’s what listeners want to have when they tune in. If you add in something local and an innovative approach to a passion of a cast member, you probably have the recipe for a successful break which cannot be duplicated elsewhere on the dial. Tammy, from John and Tammy, KSON, San Diego, admitted to the audience she is a huge Barry Manilow fan. Barry was scheduled to do a concert in San Diego, so John got Tammy to do “Tammy Fanilow” where she had to sing along with sixty seconds of Barry Manilow hooks to give out a prize to a listener on the phone. When you have a prize to give it, the true win comes in how much you entertain those not wishing to win it (that’s 99% of your audience). All the way around, this is a well designed break earning necessary images that remind listeners why they like this show and its cast.
With Mother’s Day next weekend, find someone with musical talents and get them to write a custom song for a mother from her husband/kids chosen from the audience as a gift. Put the family on with the musician on Thursday morning and ask personal questions about the mom. The musician then goes to write a short, fun song based on what was gleaned about the mom and comes back the next day to perform it for her in the studio.
