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Some songs require you to dance when you hear them. Silento’s “Watch Me” is one of them. How to de-dance a song? Change the tone and vibe of one of America’s favorite songs. Stacy K and Jonah, Hot 101.17, Santa Rosa know how to create some conflict. Get your boss to rap the best parts. Then mix them together for their silliness. This is a well-constructed break where the team plays the hook of the song for buy in, then adds in the work part from their boss to create the humor. Anytime you marry opposites (the boss/a rap song) you create a tension that results in fun.
There are stories all around that scream “redneck” loud and clear. Audition two stories from listeners that drip with Springer inside. The audience then decides which is better in a new feature called “Rate Your Redneck”.
If you listened to the break from last week (just below this), Karson and Kennedy, MIX 104.1, Boston put together a flawless break with a funny “Cats in the Cradle” parody for TV anchor Kate Merrill, who was filling in for Kennedy and missing her kid’s first day at school. On the break after the one below, they did the next obvious thing and called Kate’s husband, who was instrumental in gathering crucial items to make the bit work. Kate humorously confronted her husband, giving the show a shot to re-air the great audio from the first break and drove the show’s relatability as we get to see their real husband/wife life.
Pope Francis makes his first visit to the United States this week. Gather all the controversial and/or banal things the Pope has said and make some up that he could have said (or things people like Kim Kardashian have said). Grab the audio of the real ones and the made up ones and play “Pope or Nope” while he’s here.
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Every once in a while there’s a break of perfection. This is one. In our efforts to accrue images of humor, authenticity, innovation, and relevance, prep becomes more critical. Kate Merrill was filling in for Kennedy on Karson and Kennedy, MIX 104.1, Boston. Kate is a TV news anchor in the market, but is atypical in the sense that she never tries to protect her TV persona. She’s just a real life mom on-the-air and has no issues revealing herself. Last week, while on the show, she was missing her kid’s first day of school. Understanding the relevance of this topic, the team surprised Kate with a song to note it, along with one other unexpected element. Listen to this break, all the natural reactions (namely, silly laughter), how human, real, fun, and unpredictable this is. Also take note of the work that went into conceiving this idea, writing it, gathering the elements, and then flawlessly executing it. PPM is a measure of experiences. Imagine the experience listeners had hearing this and their desire to want to return to the show again to get more of it.
This week’s idea comes compliments of Jim Day from Jim and Jeane, WIL-FM, St. Louis. It’s called “The Five Dollar Story”. Tell the audience you have five bucks and you’ll give it to the first story you hear that grabs you. Open the phones, but once a story is being told, if you get bored, the story is over and you go to the next caller, until you hear one that’s so engaging and entertaining that you give them the money.
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