Archive for month: September, 2016

You hear it every election cycle:  celebrities who are moving to Canada if a certain presidential candidate wins.  Drew Steele, who hosts Daybreak on FOX News 92.5, Ft. Myers, FL does regular updates of stars making the pledge, along with playing the Canadian National Anthem. Our plot is conservative politics on Daybreak, yet we understand no one wants to wake up to the typical anger and bombast the genre is known for.  When people wake up they want to be put in good moods.  So, we handle things like this from a position of humor and silliness.  A break like this completely fits what the show is about, yet it allows Drew to showcase his perspective and sense of humor.

This one falls in the category of “please don’t tell me you can’t be local and you can’t be fun in under 2:30”!!  Oftentimes shows believe the more time they have in the break, the better it’ll be.  Rob and Joss, Froggy 92.9, Santa Rosa, CA prove otherwise.  As a yearly feature at the beginning of the school year in each September, Rob chooses one daily school district’s lunch offering and sings the menu for the audience.  With a game plan on how we’ll entertain, you can structure a break efficiently so you don’t waste listeners’ time and can get to the payoff quickly (listeners require payoffs).  We do this as a seasonal feature each year on the show and bounce it around the clock so all the audiences hear at least one.  What’s important is to connect with the audience in the content you choose, create entertainment from it so those who don’t care are having a good time, and do it quickly to score the most points.  This does that.

Talent get endorsement fees and radio stations charge a higher rate for live spots because personalities have credibility.  The big question on live reads, though, is do you deliver the live read like a commercial or is it conversational and presented as content?  Here is a very unique live read from Bud and Broadway, WIL, St. Louis which elevates one endorsement spot.  They recorded a live read for The Good Feet Store.  Only problem was that Broadway hit the wrong button and it slowed the audio down just enough for them to sound drunk.  Instead of re-recording it, they aired it.  A few things happen here:  they make fun of themselves (very good) and, because the read is so funny, the commercial message for the client cuts through even more.  Not every client would let you do this, but presenting a spot for a client the way they did effectively turned it into fun content.