Archive for month: January, 2017

One of the many things listeners are drawn to in a morning show is their chemistry.  You cannot fake chemistry – it’s the foundation for the show’s genuineness and authenticity.  Much like the significant relationships you have in your own life, the relationships between cast members is a draw for listeners, too.  Many perceive they do not have this in their own lives so they are aspirational and wish to belong to yours.  One of the daily benchmarks on The Cruz Show, Power 106, Los Angeles, is R U Down, a prank one listener plays on a friend with the show as the conduit, to see if they’ll consent to doing something outrageous for them.  Here’s one where the show pranked a new co-worker.  Multiple cast members, as well as PD Jimmy Steal, played a role in this.  It’s the chemistry you hear which is the element that makes listeners feel comfortable and like they belong in your the family.

Strategic character develop is always a critical effort for any show.  Part of the foundation for any successful program is how well the audience knows you.  Which compels a certain authenticity and vulnerability.  Oftentimes, character development is accomplished by the stories you tell about yourself that give the audience a peek into your life so they can connect with you.  Other times, it’s your honest take on the topics of the day that inform them who you are.  On Spencer’s Neighborhood, 106.5 The Arch, St. Louis, Brando interviewed his cute daughter Amelia, asking her questions about…him.  Thus positioning him thru her eyes.  This is strategic character development done another way.