Archive for month: January, 2017
Morning shows sometimes (unknowingly) become silos from the rest of the radio station, forgetting or unenthusiastically getting behind station promotions, events, and contesting. Morning talent are usually the most powerful and credible voice of the brand. You’re the face of what the radio station stands for and have the power to move audiences to care more deeply about what the radio station is doing. So, let’s talk about bacon, specifically Bacon Bash 2017, a station promotion being done by one radio station in the nation’s third largest market. Instead of just reading the liner card to get a check mark next to supporting it, Sherman and Tingle, 97.1 The Drive, Chicago re-lyriced some of the station’s classic rock songs so the audience could hear what they sounded like if they were about bacon. The goal wasn’t to sell more Bacon Bash tickets (although they probably did). The objective was to make everyone listening laugh, and to reinforce the humor of the station and show. This is a goal served…with some bacon.
No doubt many guys will go blank trying to figure out a special Valentines Day gift for the their gal. Find someone who has musical abilities. The day before the holiday (a Monday), get a guy on the phone in this predicament and learn about his partner. They then both come in the next day (the holiday) where your musician sings a custom Valentine’s Day song written as a unique gift for her and from him using the information learned the day prior.
One of the many things listeners are drawn to in a morning show is their chemistry. You cannot fake chemistry – it’s the foundation for the show’s genuineness and authenticity. Much like the significant relationships you have in your own life, the relationships between cast members is a draw for listeners, too. Many perceive they do not have this in their own lives so they are aspirational and wish to belong to yours. One of the daily benchmarks on The Cruz Show, Power 106, Los Angeles, is R U Down, a prank one listener plays on a friend with the show as the conduit, to see if they’ll consent to doing something outrageous for them. Here’s one where the show pranked a new co-worker. Multiple cast members, as well as PD Jimmy Steal, played a role in this. It’s the chemistry you hear which is the element that makes listeners feel comfortable and like they belong in your the family.
Shows tend to complain that they cannot get calls in the 6am hour. How about an occasional feature in that hour called “Whatcha Haulin’?” Compliments of Two Men and a Mom, WRAL-FM, Raleigh, who open the phones early to talk to truckers, asking drivers of semis what they’re hauling. Weird and fun.
With Donald Trump’s inauguration later this week, find the interesting, knowledgeable, fun people in your building and, without tipping them off (record this ahead of time), put 10 seconds on the clock and ask them to name ten presidents. Offer them $100 of your own money if they can. No one will be able to do it, but it’ll be fun to listen to.
Strategic character develop is always a critical effort for any show. Part of the foundation for any successful program is how well the audience knows you. Which compels a certain authenticity and vulnerability. Oftentimes, character development is accomplished by the stories you tell about yourself that give the audience a peek into your life so they can connect with you. Other times, it’s your honest take on the topics of the day that inform them who you are. On Spencer’s Neighborhood, 106.5 The Arch, St. Louis, Brando interviewed his cute daughter Amelia, asking her questions about…him. Thus positioning him thru her eyes. This is strategic character development done another way.