Archive for month: July, 2018
Hooking the audience with a question almost always works to build intrigue to hear a story. Brian Sherman, from Sherman and Tingle, WDRV, Chicago, had a lovely summer vacation, until he got home. That’s when he discovered his air conditioning unit and furnace were completely, totally dead. And that the cost to replace all of it would be $14,000. Brian could have just told the story, which would have been good. But he hooked them by asking the audience what happened that cost him $14,000 at the end of his vacation (there’s your hook and intrigue). After a series of wrong guesses, someone got it right, which is when Brian then told the story. This is brilliantly structured and executed to grab the audience to want to hear the story while including listeners.
Promotion time with everyone headed back to school in the next several weeks. Partner up with a local chef and have some sort of competition amongst grammar schools to find one school (or one classroom) that will receive a gourmet breakfast with all the fixings from you and your chef.
Summer brings broken air conditioners. And then emergency calls to HVAC companies begging for someone to come that day to fix them. HVAC repairmen (it’s never a woman, right?) see everything. These folks go into neighborhoods and homes they’ve never been in before. And see stuff as a result! They have stories – so find some to tell you the best throughout the summer.
There are very few markets where lobster news would be a part of a show’s information segment. But considering it’s a local food in their market, Karson and Kennedy, MIX 104.1, Boston, highlight all news that is lobster-oriented. Lobster ice cream might not make it as a FOX News Alert, but for these guys, it’s something that should be showcased and included in Kate Merrill’s hourly news segment! The most important thing you can do as a show is cultivate an image of fun. In this stressful world, being the respite from the seriousness of the world today, laughter is your best bet. Just reporting the lobster news isn’t enough. In this short part of the newscast, you’ll not only hear the lobster news, but also a silly Letterman-esque jingle that highlights it and makes it even more fun. Go create laughter for the listener and you’ll be doing the one thing listeners want most – escape from the world we know today.
If something bad (but not awful) happens to you, open the phones and let listeners guess what it is. The first person to correctly guess what happened wins a prize in a new feature called My Pain is Your Gain. Thanks to Sherman and Tingle, WDRV, Chicago, who share this idea. You are looking for something silly here – for instance, Sherman got back from vacation and discovered his air conditioning unit and furnace went out and that it would cost $14,000 to replace. So he asked listeners to guess why he unexpectedly spent $14,000 at the end of his vacation – that hook got the calls and made everyone else wonder what happened before he shared the story – a really smart way of telling a character story.
There’s this belief in PPM that interviews don’t work. In reality, crappy interviews don’t work. That’s why Howard Stern’s famous one-hour interviews with near anyone are riveting – because Howard works overtime figuring out what he’ll do in the interview; what he’ll talk about with the subject; and how he’ll create a compelling, fun, interesting, probing conversation. Any idea who David Koechner is? He’s the guy who played Champ opposite Ron Burgundy in one of the funniest movies ever, Anchorman. Koechner was playing the local comedy club when he stopped in for an interview with Spencer’s Neighborhood, 106.5 The Arch, St. Louis. Knowing the audience would not recognize him by name and that a standard Q&A wouldn’t be enough, they threw Anchorman lines at him to see if he remembered what the character said in the exchange Quirky, different, and fun. If you get interviews, work hard on what you’ll do to draw in people who’ve never heard of your subject – probe, tell stories, and have fun and you’ll be in a good spot.