MIX 104.1, Boston It’s Time for Lobster News

Karson & KennedyThere are very few markets where lobster news would be a part of a show’s information segment.  But considering it’s a local food in their market, Karson and Kennedy, MIX 104.1, Boston, highlight all news that is lobster-oriented.  Lobster ice cream might not make it as a FOX News Alert, but for these guys, it’s something that should be showcased and included in Kate Merrill’s hourly news segment!  The most important thing you can do as a show is cultivate an image of fun.  In this stressful world, being the respite from the seriousness of the world today, laughter is your best bet.  Just reporting the lobster news isn’t enough.  In this short part of the newscast, you’ll not only hear the lobster news, but also a silly Letterman-esque jingle that highlights it and makes it even more fun.  Go create laughter for the listener and you’ll be doing the one thing listeners want most – escape from the world we know today.