AMP 103.3 Touch Producer Matt’s Ball Sack

Morning shows almost always take on the personality of the anchor.  The TJ Show, AMP 103.3, Boston is a great example of this.  Silly, weird (in a good way), quirky.  That’s TJ.  Loren and Producer Matt compliment TJ’s personality perfectly.  Case-in-point is something TJ had done on the street called “Touch Producer Matt’s Ball Sack”.  They put two tennis balls into a sack and then Matt asked guys if they’d touch his ball sack, before showing it to them, just to see how they’d react.  The TJ Show wins in Boston because it’s different from any show you’ve ever heard.  That it’s fresh, different, and really funny crafts a position for them.  The content they choose, and more importantly how they do it, is very distinctive and memorable.  This break is a prime example of thi