WBMX Kate Merrill Confronts her Husband
If you listened to the break from last week (just below this), Karson and Kennedy, MIX 104.1, Boston put together a flawless break with a funny “Cats in the Cradle” parody for TV anchor Kate Merrill, who was filling in for Kennedy and missing her kid’s first day at school. On the break after the one below, they did the next obvious thing and called Kate’s husband, who was instrumental in gathering crucial items to make the bit work. Kate humorously confronted her husband, giving the show a shot to re-air the great audio from the first break and drove the show’s relatability as we get to see their real husband/wife life.
Running narratives across a few quarters hours might work to extend listenership if the story arc is compelling and fast-moving. Loren from The TJ Show, AMP 103.3, Boston was out having a bite to eat and saw a proposal on a marquee across the street from Thomas asking if his girlfriend, Melanie, would marry him. She was so intrigued that the show set out to find them to get the backstory and, more importantly, to see if Melanie said yes. This is the power of radio – Melanie called into the show to tell them what happened. Hear the enthusiasm, fun, and evolving storyline based on a real life event. This is very memorable radio.
One of the great connection attributes a show can communicate is that they’re regular, flawed people. Our audio producer, Edgar Preciado at The Cruz Show, Power 106, Los Angeles, gathered all the verbal miscues from our anchor Cruz. He edited them together to create this really fun series of clips poking fun at the mistakes made. Cruz, as well as the rest of the show, had no idea what to expect to preserve the most honest of reactions. The more you can make fun of yourself, celebrate your flaws, and be self-depracating, the more the audience will laugh and root for you. Here’s the audio to enjoy.
Great breaks are centered around the most relevant topic choices of the day and done in a way to create and showcase the sense of humor of the hosts. California is suffering through water restrictions with its droughts and fires. Enter then, John Flint: Water Cop! John and Tammy, KSON, San Diego, seizing on the topic and John’s desire to become law enforcement, became a water cop in his neighborhood, noting those who are violating the restrictions. What makes this break terrific include these items: the topic is local, John and the team are storytelling, they have a production value (including a quirky jingle) to signal silliness to the audience, and they have on someone from law enforcement to help them have their fun.
How do you celebrate when a co-worker receives an accolade? Normally highlighting the successes of the program director of your radio station could be a very inside conversation. Not for Karlson and McKenzie, WZLX, Boston. When the PD (who they have a good relationship with) is named the number one program director in America, the show whips out their cell to record the conversation to bring us to the moment to have their fun. Then allow things to escalate when the PD calls the studio to defend himself with the grief they’re giving him on the show. All around, this was a relatable conversation and, because he gave the show the business back, the audience is laughing along.
The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio. With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk. We invited female listeners who hadn’t had a date in a while to call the show. Our executive producer, Gabriel Ramirez, seduced them in Spanish. Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor. Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke. This show’s plot is “multiculturalism”. Strategic features like this score even bigger points with the audience.
Games are fun to play, especially if they have a vicarious component and listeners in cars (those who really matter) can play along. Dave and Veronica, WQYK, Tampa, play a game many shows have used called Back and Forth. A few things to note in their execution of this game: the topic is stuff you can eat at the fair, which was happening in their market at the time so it’s especially relevant. The other important item to note is the jingle to start the game. It’s very silly, setting the stage to have fun. Production values in on-air games heighten their entertainment quotient. Short, quirky stagers, a music bed, and a right/wrong sound effect (if applicable) also help engage those in cars participating.
What could be more fun than poking fun at your co-host? Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe. Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break. This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.
Conflict creates compelling conversation and entertainment. Not necessarily conflict in the form of arguing. But conflict in a disparity of points-of-view. Add in sex as a central topic and an innovative way to do it and you have the makings of a unique, highly memorable and fun feature. Mojo in the Morning, Channel 955, Detroit, do this so well they own the market. “Six on Sex” takes a father and daughter (conflict) with dad asking his kid increasingly uncomfortable questions about her sex life on-the-air. This feature is one of the many reasons so many morning shows in radio admire them.