We do a fun thing at the end of every artist interview on syndicated country morning show, Tony & Kris. It’s called “60 Seconds”, where the guys throw odd, quirky questions at the artists only looking for the first response that comes to mind. It’s a fun way to end interviews and gives listeners additional insight into the artists’ lives. Here’s a recent version of “60 Seconds” with The Band Perry, who’s up for several CMAs.
To introduce Candy & Potter, the new morning show on KMPS, Seattle, to the market, we’re doing “The Hole in the Wall Tour” where we take the show out each Friday to meet listeners at a small, local breakfast place. On this Friday, the mayor of the small town was asked a bunch of trivia questions, with each correct answer worth some money to his favorite charity. Listen as they ask local, quirky questions with a pop culture feel. This one’s fun and works because listeners can play along in the car.
Anyone can run down the list of things going on during the upcoming weekend in town. There was a time when that content worked. No longer, though. Now, it’s how you do it that matters. Listen here at Jimmy & Yvonne, from DAVE-FM, Atlanta talk to a regular character on the show (and listener to the show), Bob the Queen. Bob’s not only tied into Atlanta, he has terrific chemistry with the team, is quite authentic, and exceptionally quick-witted. The draw here for listeners isn’t what’s going on in Atlanta, it’s what Bob says that make people want to tune in.
Jimmy Baron (from Jimmy and Yvonne, who do mornings on DAVE-FM, Atlanta) decided to sell some tickets he’d purchased to another employee at the station. Not looking to for anything other than face value, listen as Jimmy tells the story of about how the money he was given came up short, followed by an on-air “discussion” with the person he sold the tickets to. These kinds of honest, unfolding conversations on-the-air are great character building and riveting for listeners to hear because they are relatable and unpredictable.
Women went on in pairs of twos on Mojo in the Morning on Channel 95.5, Detroit. The team judged which of the two had a better “hand” in this game of “Bitter Ex Poker” when they told a story about how they were wronged by a former boyfriend. It’s another way to do relationships-oriented content.
Back over the summer when it was incredibly hot in the northeast, there was an air conditioner war going on in the home of Tiffany Hill, from the Tiffany and Michael Show at B101, Philadelphia. Tiffany’s husband, David, liked it set at 60, she liked it set at 68. How to resolve this? By the use of trivia, of course. In this audio segment, Tiffany turned the air conditioning down one degree for every heat-related trivia question David got right. This one’s fun!
One of our signature features on J & Julian’s show on B96 Chicago is “Showbiz Shelly’s Smackdown” where our show biz expert, Shelly takes on a listener in a daily pop culture trivia game. This is a special version because she payed against Perez Hilton! We billed this as the Showbiz Queen verses the Showbiz Queen!
Here’s why this interview with the Food Network’s Bobby Flay on Karson & Kennedy on MIX 104.1, Boston is a terrific one. Great interviews bring people inside through story-telling and get the interviewee to reveal something we listeners don’t know. In the first half, Bobby talks about getting vegetables out of Michelle Obama’s garden at the White House (brings me inside by telling a story) and in the back half, he admits that his new show, positioned as though it’s done at his home, actually isn’t as it’s a TV set (told me what I didn’t know).
Shannon from Mojo in the Morning on Channel 95.5, Detroit was chosen to co-host The Regis and Kelly Show for a day while Kelly is on vacation. The Mojo team excels in innovation – it’s one of the reasons they always win in the ratings. Listen here as Mojo gets Regis to call and congratulate Shannon the day after finding out she won. If something smells funny when Regis gets sexual with Shannon, it’s for a reason – the Regis in this call is a fake. All good-natured fun to create some laughs! The real Regis called in the next hour!
If you target women, kids are always gold. That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them. Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!