Free Idea: We Win, We Go

Does the station never have the budget to do bigger ideas?  A recurring, quick feature you can do is called “We Win, We Go!”  Once a morning, play a scratch and win lottery ticket.  If you win money off the ticket, spend the winnings putting yourself right in the middle of whatever is happening in the news or pop culture right now.  Dave and Jimmy at WNCI, Columbus did this.  They hit for a $2500 lottery jackpot and went to the Olympics to broadcast for a few days. And all the days they won nothing, it was fun to listen to.  Total cost each day is one dollar, and the bit literally takes under one minute!  You can do this with whatever the big story of the day is.