Garret and Katie, WOKQ, Portsmouth, NH with Lights, Camera, Langley

The topic you choose makes you relatable (“they talk about things I am interested in”), but it’s the treatment of those topics (what you do with them) that makes you memorable.  Radio is a series of experiences for the audience.  Moment-by-moment, if it’s relatable and entertaining, the audience will tend to stick around or return.  Want extra TSL?  Focus not just on the topic, but what you do with it to hold the audience’s attention for those few minutes.  Garret and Katie, WOKQ, Portsmouth, NH had Ella Langley tickets to give out.  They know that only 2% of the audience will try to win them.  So they knew they needed to focus on entertaining those not trying to win them (the other 98%).  Part of Katie’s character is that she is an actress.  So, to build her character around that attribute and entertain those not looking to win the tickets, they did Lights, Camera, Langley.  Create humor with your treatments and the audience who controls a lot of TSL will stick around or return because you have those images.