Gregg, Freddy, and Danielle, MIX 104.1, Boston One Big Happy Family

Have you ever been accused by your PD that your show is in a silo?  When I did mornings, I never quite got this accusation until I stepped away.  Many shows ignore the rest of the radio station.  They don’t talk about station promotions too much or the other personalities.  I’ve never believed it’s malicious – you’re just into doing your content.  It helps in building the station brand for the audience to know that you’re one big, happy family.  That’s why finding reasons for other talent to be on your show and you being on their show lifts all boats.  A few weeks ago, we lost a key cast member on Karson and Kennedy, MIX 104.1, Boston.  The day before her final show, the afternoon team of Gregg, Freddy, and Danielle called Annie Dow to have some fun and say how much they’ll miss her.  Station fans leave a break like this knowing everyone likes one another.  Smart move.